Standard grocery stores have a predictable layout, typical lighting and a boring color scheme, which is diluted with aggressively-bright indicators of the location of products and catchy advertising of promotional products of the month. But a pleasant interior and competent merchandising can increase sales by several times and contribute to attracting new customers, as people will be pleased to go into a cozy shop. Small modern shops are equal to the design of large chain supermarkets and largely copy their surroundings. This design approach is fundamentally wrong.
Small grocery stores have one strong advantage: you can approach the interior creatively and with soul, create a special cosiness that used to be present in all shops where every customer knew by sight, and purchases were accompanied by nice conversations with the seller and part-time owner. The design of the product store is really to create on your own.Of course, this additional burden will be a burden especially for beginning entrepreneurs, but saving on the purchase of a finished project will be a nice bonus. Let's try to find out which styles are considered relevant today and how to correctly translate them into practice.
Layout - competent, convenient location of each area of the room. The functionality of the store directly depends on it. In the classic version, it consists of a trading floor and utility rooms (warehouse, locker room, platform for processing goods, a bathroom). There are two main types of grocery stores:
A minimarket with a self-service system, that is, customers pick up goods on their own and go to the cashier with baskets.
Shop with a closed counter area. Product buyers get sellers. This option is not suitable for serving large flows of people, since inevitably there will be queues.
When planning a store, you must take into account its type. In the first case, an area for carts and baskets is allocated at the entrance, and cash desks are positioned so that they block the flow of customers. In the second embodiment, the counters are usually placed around the perimeter. The trading floor is one of the main sales tools. With the help of planning, you can regulate customer flows, direct them to certain accent areas. When creating a design project, the following principles are taken into account: Functionality.Each square meter should be used for specific purposes.
The absence of "dead" or "dead-end" zones. The trading floor should be designed so that the flow of customers is continuously circulating. The direction of movement is looped, and the counters in the center are necessarily equipped with through passages so that you do not have to return. Thanks to this layout, people will be reluctant to view more products, which means that the likelihood of a "random" purchase increases.
Maximum expansion of zones with relevant goods.
Designers do not advise making the warehouse “end-to-end”. One entrance / exit should lead to it. In this case, the product storage is connected to the platform for processing (packaging) of goods. The unloading area is also associated with the warehouse through an adjacent room. A place for processing goods must communicate with the trading floor directly. This will allow in a short time to deliver fresh food to the shelves.
The optimal shape of the trading floor is a rectangle or oval. It is convenient to place equipment in such a room, and buyers will not pay attention to the complex configuration, which unobtrusively distracts from the goods.
Organization of store zoning
The trading floor should be structured into separate zones:
Entrance part;
Place for carts and baskets;
Cash zone;
A trading platform with open racks and closed counters, where goods are sold by weight or "home" cooking.
First of all, you need to plan a place to enter. Keep in mind that most people intuitively move counterclockwise. Therefore, the turnstile leading to the trading floor is located on the right side of the entrance. At the same time, you need to consider the location of the store on the street. The entrance from the outside must communicate with its busiest part. If there are two options: a blind alley or avenue, then the choice is made in favor of the second.As a rule, new items or promotional items are placed at the entrance. At the same level of intuition, buyers pay more attention to those counters that are located on the right. To identify this pattern, even special psychological studies were conducted. Therefore, "burning" or expensive goods that need to be sold faster are placed on the right side. The cash zone is located on the left side of the entrance. Here, “impulse buying” goods are placed on shelves, that is, products that are cheap and can easily seduce a person to purchase while he is in line.
Shop styles
In grocery stores, they embody the same styles as when decorating a residential building:
Rustic. A great solution for a theme store whose products are famous for their natural origin. Wood is used for decoration, and the room is decorated with various symbols of the village: carts, wheels, tubs, barrels, brooms, burlap, checkered textiles and straw ornaments. These elements can also be adapted to perform certain functions. For example, a counter is installed in a cart where fresh dairy products are sold. A collection of wines is displayed on the barrels, and pickles that are typical for harvesting in the village are waiting for buyers near the tubs: pickled cucumbers, mushrooms, sauerkraut.
Ecostyle. Only natural materials or their high-quality imitations are used in decoration: wood, plastic, metal, glass. The trading floor is designed according to the principles of minimalism. Be sure to have plants in the decor. To make it easier for staff to care for them, they choose unpretentious species or sprouts of oats, wheat, rye, which look stylish and concise.
Provence. Extremely cozy variation of ethnic rustic style. With this design, you can save on casing, as gloss in Provence is not welcome. The decoration uses wood.The interior of the store should resemble the decoration of a small shop in a suburb of Paris. It will be homely, soft and warm. In the color scheme white, gray, pink, yellow prevails. The surfaces are decorated with floral patterns.
Loft. A stylish and luxurious design move will make the store a pearl of the street, which will stand out from the typical retail outlets in the neighborhood. The decoration uses stone, brick, textured plaster, plastic panels, glass. The room is equipped with low hanging lamps. Counters choose metal with wooden shelves. The walls are partially decorated with bricks. Complement the design with groups of paintings or photos in free places.
Also, when decorating stores, they use country (another type of rustic style), art deco, retro, hi-tech, fusion, minimalism, ethnic trends, if most of the goods are imported from one country.
The value of colors in the design of the store
Using the color scheme, customers can be manipulated due to their subconscious perception of shades. Red is the most popular color in advertising. It aggressively induces action and causes strong emotions. Although there are many negative concepts associated with red, it still remains the main color “driving” force of trade. In order not to overload the room with excessive pressure, this shade is chosen for emphasis. Violet is considered the color of kings and a symbol of creative personalities. He also prompts action, but not as persistently as red. Violet is suitable for modern interiors that use unusual ideas. Pink evokes pleasant emotions and is associated with the concepts of romance and tenderness. In this color, as a rule, they make out counters with children's goods or with products that women will like (sweets, cosmetics, kitchen utensils). Blue symbolizes stability. It is suitable for designing reputable stores.In addition, the blue color will attract attention due to the fact that it is the most “favorite” color on the planet. The situation with orange is not so simple. This color is perceived uncompromisingly: it is either adored or hated. Although orange is associated with positive, do not go too far with it in design. Green is most easily perceived by man. This natural color is neutral, but it is associated only with positive emotions, as it symbolizes life, renewal, health. He is often chosen to design pharmacies. Turquoise is considered a fresh and unobtrusive color, which is used in the design of fashionable modern stores. Yellow is the color of happiness and optimism, it will cheer up customers and gently provoke purchases. Brown is associated with land, stability and trustworthiness. With its help, counters with expensive but natural products are emphasized. White symbolizes purity and innocence, it is often used as a neutral background. Black is closely associated with elegance, formal luxury and exclusivity. Only serious shops choose it.
Remember that the color scheme in the design of the store should overlap with the brand. This will help make it more recognizable.
Lighting
Well-placed bulbs will display the goods in the best light both in the direct and figurative sense of the word. In the trading floor, there is always a main lighting in the form of groups of bulbs that are located along the main streaming "highways". Some counters are highlighted locally to emphasize the beautiful presentation and draw attention to the products laid out on them. Be sure to highlight the storefront of the store, which plays the role of a presentable "face" that attracts customers.
Materials and methods of decoration
For decoration shops use natural and artificial stone, brick, wood, plastic panels, ceramic tiles and even paint.The material must meet standard requirements, which are mandatory for crowded places (incombustibility, non-toxicity). Floor and walls are usually tiled. This material is considered the best option because it is easy to clean, not afraid of aggressive household chemicals, and at the same time looks quite presentable. If necessary, accent parts of the walls are decorated with more expensive and less practical materials: brick, wood or stone. The ceiling is usually equipped with a frame, which is sheathed with plasterboard or PVC panels. Since communications are hidden behind them, a similar option will provide free access to them if urgent repairs are needed.
The choice of furniture and technological equipment
Furniture and equipment are selected based on their functionality. Counters, showcases, containers should be:
Durable
Practical;
Concise (so as not to distract from the goods);
Durable.
Attention is drawn to aesthetic appeal in the last place, since no one store will be interested in a spectacular, but fragile shelving for products. The best option for furniture is considered metal in combination with plastic elements.
Accessories and decor
Decorative elements and accessories emphasize the stylistic concept. Since the main task of the store is to sell, and all the buyer’s attention should be focused only on the goods, interior decorations use “carry-over” ones, that is, they shift emphasis to a group of products, do not provoke a person to linger on oneself. Designers recommend picking up just a couple of such bright spots against the background of counters and display cases that should correspond to the chosen style. In the loft, they will be slate boards on the walls with a list of new products and unusual ceiling lights. In the country they use “pigtails” made of onions, suspended from the ceiling, cart wheels, converted into chandeliers,wicker baskets for bread with a checkered napkin backing. In the rustic style, real hay is used, which is laid under the products. This, by the way, is useful, as it will save them from quick damage. Minimalism is completely devoid of decor. Its main decorations are light, color and texture.
Small grocery store design
In a small grocery store, you must use the tricks of visual deception, which will help create the illusion of a large space. In the decoration, simple materials of light shades are used, preferably with a glossy surface. Counters and shelves are chosen with mirrored walls that will create a perspective. For decor, choose glass. The counters are located around the perimeter (loop layout) with an "island" of burning goods in the center. To make the room seem even larger, the floor is faced with dark or black tiles, which will emphasize the whiteness of the rest of the finish. To expand the borders use decor in the form of one or two horizontal stripes on the walls. Shelves choose compact but roomy. Of the stylistic options, minimalism, hi-tech and eco-style are considered optimal.
Coffee Shop Bakery Design
In the bakery, which is also a coffee shop, the area of the trading floor is used for places with tables and chairs for visitors. The cash zone is centrally located directly opposite the entrance. The rest of this wall is occupied by confectionery and pastry counters. If the product range is large, then the windows are placed with the letter “G”. Confectioneries usually try to recreate the comfort of home, which is associated with sweet goodies. Therefore, in the decoration using wood or its imitation, which is combined with painted or plastered areas. The hall for visitors is decorated with glass partitions, paintings on the walls, hanging shelves with small decor. The highlight of the program will be a cupboard with dishes, located right next to the tables.Sweets are also decorated with napkin substrates, and hot buns are placed in wicker baskets.
Butcher shop / store design
To make the butcher shop look more presentable, the accent wall behind the counter is decorated with large signs that depict juicy, aromatic dishes. This will be a subtle hint and hint for customers: what can be prepared from the products of the store. Slabs with schematic images of animals and anatomical marks (which part of the carcass is called) are suspended above the display cases. To make the room look stylish and slightly brutal, its floor is faced with natural stone, which will be combined with a tree on the ceiling and walls. Counters are also decorated with wood of the same color.
Dairy Store Interior
One of the most original interiors of dairy stores has the Japanese pavilion of the MilkLand company. Take its design as an example. In the color palette, white and gray are used as the basis. Accents are performed in black and green. The main decoration of the store is a full-length cow figure, located on a piece of lawn.
In continuation of the natural theme, the floor is partially lined with green tiles imitating a grass path. She stands out from the rest of the white tile. Furniture and appliances are chosen in soft walnut or gray. The cash zone is highlighted in black with stylish spotlights on the ceiling. As an additional decor, grass in pots and bouquets of ears are used, tied with burlap.
Ideas for the Greengrocer
Due to the large influx of fruits and vegetables with GMOs and nitrates, store owners are trying in every possible way to emphasize the naturalness of their products. For these purposes, use the two most natural colors - brown and green. As additional components of the palette, their shades are used: light green, beige, walnut, olive, chocolate, coffee with milk.Greens are used in wall decoration, and brown - in shop windows and counters.
A stylish solution is to place a hanging decorative wooden shelf over drawers or baskets with vegetables. They put fake compositions from artificial vegetables and fruits on it and decorate them with price tag hooks. The room is decorated with grass in pots and a couple of posters with interesting information about certain products that can be changed once a month for new ones. The vegetables themselves must be carefully selected and laid out by color. You can even create a sector "flowerbed" in the middle of the trading floor.
Conclusion
Opening your own store is always exciting. In order for the business to go uphill, it is necessary to approach customers with a soul, and not consider them only as an object that can contribute to the company's turnover. People feel like about themselves. If the atmosphere in the store is correct: cozy, lively, uplifting, then a person will want to come back here again. And no major chain stores will be able to lure customers back to their place, because they will be waiting for a small shop where you can buy products and, in the appendage, get pleasant emotions for free.
Standard grocery stores have a predictable layout, typical lighting and a boring color scheme, which is diluted with aggressively-bright indicators of the location of products and catchy advertising of promotional products of the month. But a pleasant interior and competent merchandising can increase sales by several times and contribute to attracting new customers, as people will be pleased to go into a cozy shop. Small modern shops are equal to the design of large chain supermarkets and largely copy their surroundings. This design approach is fundamentally wrong.
Small grocery stores have one strong advantage: you can approach the interior creatively and with soul, create a special cosiness that used to be present in all shops where every customer knew by sight, and purchases were accompanied by nice conversations with the seller and part-time owner. The design of the product store is really to create on your own.Of course, this additional burden will be a burden especially for beginning entrepreneurs, but saving on the purchase of a finished project will be a nice bonus. Let's try to find out which styles are considered relevant today and how to correctly translate them into practice.
Content
Room layout and project creation
Layout - competent, convenient location of each area of the room. The functionality of the store directly depends on it. In the classic version, it consists of a trading floor and utility rooms (warehouse, locker room, platform for processing goods, a bathroom). There are two main types of grocery stores:
Functionality.Each square meter should be used for specific purposes.
Designers do not advise making the warehouse “end-to-end”. One entrance / exit should lead to it. In this case, the product storage is connected to the platform for processing (packaging) of goods. The unloading area is also associated with the warehouse through an adjacent room. A place for processing goods must communicate with the trading floor directly. This will allow in a short time to deliver fresh food to the shelves.
Organization of store zoning
The trading floor should be structured into separate zones:
First of all, you need to plan a place to enter. Keep in mind that most people intuitively move counterclockwise. Therefore, the turnstile leading to the trading floor is located on the right side of the entrance. At the same time, you need to consider the location of the store on the street. The entrance from the outside must communicate with its busiest part. If there are two options: a blind alley or avenue, then the choice is made in favor of the second.As a rule, new items or promotional items are placed at the entrance. At the same level of intuition, buyers pay more attention to those counters that are located on the right. To identify this pattern, even special psychological studies were conducted. Therefore, "burning" or expensive goods that need to be sold faster are placed on the right side. The cash zone is located on the left side of the entrance. Here, “impulse buying” goods are placed on shelves, that is, products that are cheap and can easily seduce a person to purchase while he is in line.
Shop styles
In grocery stores, they embody the same styles as when decorating a residential building:
Also, when decorating stores, they use country (another type of rustic style), art deco, retro, hi-tech, fusion, minimalism, ethnic trends, if most of the goods are imported from one country.
The value of colors in the design of the store
Using the color scheme, customers can be manipulated due to their subconscious perception of shades. Red is the most popular color in advertising. It aggressively induces action and causes strong emotions. Although there are many negative concepts associated with red, it still remains the main color “driving” force of trade. In order not to overload the room with excessive pressure, this shade is chosen for emphasis. Violet is considered the color of kings and a symbol of creative personalities. He also prompts action, but not as persistently as red. Violet is suitable for modern interiors that use unusual ideas. Pink evokes pleasant emotions and is associated with the concepts of romance and tenderness. In this color, as a rule, they make out counters with children's goods or with products that women will like (sweets, cosmetics, kitchen utensils). Blue symbolizes stability. It is suitable for designing reputable stores.In addition, the blue color will attract attention due to the fact that it is the most “favorite” color on the planet. The situation with orange is not so simple. This color is perceived uncompromisingly: it is either adored or hated. Although orange is associated with positive, do not go too far with it in design. Green is most easily perceived by man. This natural color is neutral, but it is associated only with positive emotions, as it symbolizes life, renewal, health. He is often chosen to design pharmacies. Turquoise is considered a fresh and unobtrusive color, which is used in the design of fashionable modern stores. Yellow is the color of happiness and optimism, it will cheer up customers and gently provoke purchases. Brown is associated with land, stability and trustworthiness. With its help, counters with expensive but natural products are emphasized. White symbolizes purity and innocence, it is often used as a neutral background. Black is closely associated with elegance, formal luxury and exclusivity. Only serious shops choose it.
Lighting
Well-placed bulbs will display the goods in the best light both in the direct and figurative sense of the word. In the trading floor, there is always a main lighting in the form of groups of bulbs that are located along the main streaming "highways". Some counters are highlighted locally to emphasize the beautiful presentation and draw attention to the products laid out on them. Be sure to highlight the storefront of the store, which plays the role of a presentable "face" that attracts customers.
Materials and methods of decoration
For decoration shops use natural and artificial stone, brick, wood, plastic panels, ceramic tiles and even paint.The material must meet standard requirements, which are mandatory for crowded places (incombustibility, non-toxicity). Floor and walls are usually tiled. This material is considered the best option because it is easy to clean, not afraid of aggressive household chemicals, and at the same time looks quite presentable. If necessary, accent parts of the walls are decorated with more expensive and less practical materials: brick, wood or stone. The ceiling is usually equipped with a frame, which is sheathed with plasterboard or PVC panels. Since communications are hidden behind them, a similar option will provide free access to them if urgent repairs are needed.
The choice of furniture and technological equipment
Furniture and equipment are selected based on their functionality. Counters, showcases, containers should be:
Attention is drawn to aesthetic appeal in the last place, since no one store will be interested in a spectacular, but fragile shelving for products. The best option for furniture is considered metal in combination with plastic elements.
Accessories and decor
Decorative elements and accessories emphasize the stylistic concept. Since the main task of the store is to sell, and all the buyer’s attention should be focused only on the goods, interior decorations use “carry-over” ones, that is, they shift emphasis to a group of products, do not provoke a person to linger on oneself. Designers recommend picking up just a couple of such bright spots against the background of counters and display cases that should correspond to the chosen style. In the loft, they will be slate boards on the walls with a list of new products and unusual ceiling lights. In the country they use “pigtails” made of onions, suspended from the ceiling, cart wheels, converted into chandeliers,wicker baskets for bread with a checkered napkin backing. In the rustic style, real hay is used, which is laid under the products. This, by the way, is useful, as it will save them from quick damage. Minimalism is completely devoid of decor. Its main decorations are light, color and texture.
Small grocery store design
In a small grocery store, you must use the tricks of visual deception, which will help create the illusion of a large space. In the decoration, simple materials of light shades are used, preferably with a glossy surface. Counters and shelves are chosen with mirrored walls that will create a perspective. For decor, choose glass. The counters are located around the perimeter (loop layout) with an "island" of burning goods in the center. To make the room seem even larger, the floor is faced with dark or black tiles, which will emphasize the whiteness of the rest of the finish. To expand the borders use decor in the form of one or two horizontal stripes on the walls. Shelves choose compact but roomy. Of the stylistic options, minimalism, hi-tech and eco-style are considered optimal.
Coffee Shop Bakery Design
In the bakery, which is also a coffee shop, the area of the trading floor is used for places with tables and chairs for visitors. The cash zone is centrally located directly opposite the entrance. The rest of this wall is occupied by confectionery and pastry counters. If the product range is large, then the windows are placed with the letter “G”. Confectioneries usually try to recreate the comfort of home, which is associated with sweet goodies. Therefore, in the decoration using wood or its imitation, which is combined with painted or plastered areas. The hall for visitors is decorated with glass partitions, paintings on the walls, hanging shelves with small decor. The highlight of the program will be a cupboard with dishes, located right next to the tables.Sweets are also decorated with napkin substrates, and hot buns are placed in wicker baskets.
Butcher shop / store design
To make the butcher shop look more presentable, the accent wall behind the counter is decorated with large signs that depict juicy, aromatic dishes. This will be a subtle hint and hint for customers: what can be prepared from the products of the store. Slabs with schematic images of animals and anatomical marks (which part of the carcass is called) are suspended above the display cases. To make the room look stylish and slightly brutal, its floor is faced with natural stone, which will be combined with a tree on the ceiling and walls. Counters are also decorated with wood of the same color.
Dairy Store Interior
One of the most original interiors of dairy stores has the Japanese pavilion of the MilkLand company. Take its design as an example. In the color palette, white and gray are used as the basis. Accents are performed in black and green. The main decoration of the store is a full-length cow figure, located on a piece of lawn.
In continuation of the natural theme, the floor is partially lined with green tiles imitating a grass path. She stands out from the rest of the white tile. Furniture and appliances are chosen in soft walnut or gray. The cash zone is highlighted in black with stylish spotlights on the ceiling. As an additional decor, grass in pots and bouquets of ears are used, tied with burlap.
Ideas for the Greengrocer
Due to the large influx of fruits and vegetables with GMOs and nitrates, store owners are trying in every possible way to emphasize the naturalness of their products. For these purposes, use the two most natural colors - brown and green. As additional components of the palette, their shades are used: light green, beige, walnut, olive, chocolate, coffee with milk.Greens are used in wall decoration, and brown - in shop windows and counters.
A stylish solution is to place a hanging decorative wooden shelf over drawers or baskets with vegetables. They put fake compositions from artificial vegetables and fruits on it and decorate them with price tag hooks. The room is decorated with grass in pots and a couple of posters with interesting information about certain products that can be changed once a month for new ones. The vegetables themselves must be carefully selected and laid out by color. You can even create a sector "flowerbed" in the middle of the trading floor.
Conclusion
Opening your own store is always exciting. In order for the business to go uphill, it is necessary to approach customers with a soul, and not consider them only as an object that can contribute to the company's turnover. People feel like about themselves. If the atmosphere in the store is correct: cozy, lively, uplifting, then a person will want to come back here again. And no major chain stores will be able to lure customers back to their place, because they will be waiting for a small shop where you can buy products and, in the appendage, get pleasant emotions for free.