Conventional grocery or household stores decorate with additional decor, which stands out against the background of the products sold, thereby setting the style for the entire interior. And what should owners of flower shops or salons do, where the goods are the main decoration of the room? In this situation, it is necessary to resort to a professional design project, where the style of the store will play a major role. It will have to be repelled from it when choosing a gamut of colors, finishing materials and additional decorations, which for the most part will simultaneously also perform some useful functions. Flower shop design can be invented and implemented independently. Typically, such shops have a small area, where it is easier to implement the project. We will talk further about how to properly arrange and decorate a small oasis in a huge urban desert.
The need for a design project arises at the stage of developing a business plan. The total budget will include the cost of finishing materials, equipment, decorative elements. Without a project in which accurate measurements of the room are carried out, it cannot be said how much, for example, wood or plastic will be required to cover an accent wall. It is difficult to determine whether all the necessary equipment and filling will fit into the store if the zoning of the space and its layout are not thought out. In the end, you can not pick up decor without having an idea of the design direction that will be embodied in the interior. You can, of course, create a motley potpourri, but without understanding the design rules in fusion or eclectic style, it is difficult to get a really beautiful result. But interior design and shop windows are the main “bait” for buyers, part of the advertising campaign, which, in turn, is an important component of the marketing strategy. Without this, it is simply impossible to form a base of regular customers who will generate regular income and maintain an average check. After all, if the store is uncomfortable, would someone want to return to it when in the city a dime a dozen of similar "typical" shops. Therefore, a design project is not just needed, it is necessary to create a successful business in the field of trade.
Shop design features
When you design a flower shop, take into account a number of nuances that are directly related to the specifics of the product:
Special lighting. Since plants are very sensitive to light, it must be distributed correctly.For those colors that love the sun, equip a window seat or compensate for it with artificial bulbs. Tropical exotic that prefers the shadow, put in secluded corners.
Zoning and layout. Plants should be grouped and located in separate zones. Fresh indoor flowers in one place, and cut-off components for future bouquets in another. With a strict taxonomy, it will be easier for customers to understand the abundance of goods.
Finish. If finances allow, then it’s better to sheathe a floristic salon with natural materials. Firstly, such a solution will be combined with the content of the store. Secondly, natural finishes always look expensive and stylish.
Palette. It is difficult to choose the right gamut if the store already looks like a mixture of color spots.
Showcase. There are many flower shops in any city. To lure customers into their own, it must be distinguished from the rest with the help of an original window display and advertising outside.
Any experienced florist will say that without any special equipment that will provide the desired level of humidity and temperature conditions, not a single flower shop can do. In winter, the flowers will have to be warmed, and in the hot summer they should be hidden in special refrigerators (we are talking about cut flowers).
You should also decide on the "scale" of the store and the intended target audience for which the trade will be oriented. This is useful when choosing a design style. Given the specialization, three types of outlets are distinguished: a small shop, a medium-sized shop (pavilion), a salon or a boutique.
Stylistic directions
When choosing a store’s style, only its specificity imposes restrictions. You always need to focus on the client. Among the popular directions, the following styles are noted:
For a conservative public use strict art deco or modern.In the color palette, brown and its warm shades (sparkling walnut, gold, beige), white, black are used. For decoration, choose wood and ceramic tiles. In general, the interior looks solid, elegant and expensive.
Modern shops decorate in high-tech or eco-style. In the first case, plastic, glass and metal are used in the decoration, while the trio of gray, white and black is preferred in the color palette. Against such a background, flowers will stand out advantageously. For eco-style use only natural materials and the same decor. Original will look "bouquets" of branches, real dry trees, cones, spruce needles, moss walled walls or stone rock gardens.
If the flower shop is designed for VIP-buyers, then it is issued in luxurious classic directions or in a chic loft. In the first case, the style of empire, baroque, rococo is used, where wood prevails in decoration and floral ornaments in the decor. For a loft, the room is decorated with brick or masonry, open communication systems, original lamps. The color scheme is maintained in brown-black tones.
Eclecticism is suitable for shops that daily receive a large flow of motley shoppers. The direction is a mixture of styles, where unusual combinations and original compositions are sometimes found.
Provence. The cutest and most elegant of the line of rural areas. The style is simple in execution: the interior can be filled with a warm, cozy "grandmother" decor. Additionally, the room is decorated with fluttering butterflies and bees. Instead of boring plastic pots, handmade vases are used. Unusually, flower delivery will look like tiny bicycles painted in white.
Shabby chic. The style is characterized by soft, bright design. Distantly, it resembles a mixture of Provence and classics.In the color palette, preference is given to white, pink, peach and other pastel shades.
Vintage. Brick walls are decorated with picturesque panoramas. An accent element of the interior will be a birdcage hanging from the ceiling. The shop is decorated with old dishes (bowls, pots, vases) and wicker baskets.
Of course, the interior can be decorated in other stylistic decisions: ethnic, Scandinavian, colonial, Biedermeier, pop art, avant-garde, minimalism.
Lighting system
When selecting lighting fixtures, the spectral composition of bulbs is primarily paid attention to. Preference is given to the blue, red or orange range, which is ideal for plants. Remember that in winter, when the sun is not enough, it will have to be compensated by artificial lighting, so it must reach the farthest corners of the store so that not one of its green inhabitants feel left out. As an option, special phytolamps are purchased that are specially designed for heating delicate plants. Also, devices must have minimal infrared radiation, that is, do not “heat” the air. With the help of decorative lighting, the most successful, accent bouquets and compositions are surely emphasized. This solution is not necessary for plants, but for the interior of the store. The showcase is additionally equipped with LED backlight.
Large greenhouses use sodium paws. They give a lot of red spectral glow, but have poor color rendering. Devices perfectly stimulate the flowering of plants and the development of the root system, help to adapt to new conditions. You can balance the spectral composition with the help of mercury bulbs.
Color spectrum
Flowers themselves have powerful energy, and due to bright colors they bring the necessary variety to the palette. To make the content play even brighter in the store, you should choose neutral tones for the background.For this, black, gray, white, brown, dark purple, saturated blue and pastel shades are suitable. To add charm to the store, use silver and gold. The first option approaches minimalism, hi-tech and modern style. Gold will look appropriate in the classical direction, Rococo, Baroque and Empire. Bronze and brass harmonize with retro, steampunk or vintage style.
The choice of finishing materials
In finishing materials, preference is given to natural options. So it was conceived by nature itself: flowers look best against the backdrop of the landscape, and indoors, stone and wood shade their beauty. To finish the floor, it is preferable to choose a durable material. It can be ceramic tile, stone or brick. The latter is suitable for ethnic design in the Spanish or Italian style. If the store is budgetary and you need to save money, then choose linoleum with a natural pattern. The ceiling is plastered, painted, covered with drywall. In more expensive embodiments, a tension web is used. The walls are finished with solid wood, its imitation in the form of tiles or panels, masonry or brickwork, PVC. The choice of material depends on the style. Natural stone and brick will take root in a flower shop best of all, which at the same time can become a problem if winters are severe, and the heating in the room leaves much to be desired.
Necessary equipment and its location
The standard furniture set of the flower shop includes racks, shelves, display cases and a counter. However, the expectation of bouquets for customers can also be brightened up by equipping the room with a small corner sofa and a coffee table. Such a solution is not suitable for tiny shops, but it is quite easy to translate into salons with an average area. As for special equipment, the following units are included in this set:
Refrigeration unit. There are two- and single-chamber devices.If the budget is limited, it is better to choose the first, although the second is more spacious (up to 500-600 roses).
Air conditioning. It is vital for a flower shop, since it is with its help that you can create a temperature that is comfortable for plants.
Thermal curtain. A special unit that generates a "wall" from the air stream. Located at the front door. The device prevents the penetration of air from the street into the room and vice versa, maintaining the independence of the store from climatic conditions in the external environment.
As for shelving, they are chosen on the basis of spaciousness. In this regard, the "roller coaster" and "pyramids" are considered the best solution. The first are installed against the walls, and the second are designed for a central location.
We pay special attention to the showcase and facade
The showcase is the main advertising tool of the store. You do not need to completely force it into pots and vases with all kinds of flowers and compositions. You should choose only the best or rare of the assortment and present these products as a tempting offer. The original solution for the "light" styles (shabby chic, provence, rustic, ethnic) will be the location of a picturesque composition of soaring watering cans and decorated flower pots in which the flowers are placed. They complete the design with dishes, wooden caskets, wicker baskets, wrought-iron chests. In more strict styles, it is recommended to create an unobtrusive perspective with the help of mirrors that decorate the walls. They will increase the assortment and fascinate customers. Be sure to add related products to the colors, if any. For example, when florists are simultaneously packing gifts, samples of the best gift boxes are displayed on a display window. And, of course, a sign. The name of the store, the font in which it is written, must comply with the general stylistic concept.
If climatic conditions allow, then the showcase is decorated with fresh flowers, the branches of which stretch out onto the street through a glass window from above. Some store owners go further and create “clothes” from flowers for mannequins that are put on the threshold.
Conclusion
The flower shop creates the mood for its customers. Previously, researchers mistakenly believed that a person's bouquets are associated exclusively with the holidays, and hence positive emotions. But it turned out that the very appearance of plants has a beneficial effect on mood, causing an involuntary and sincere smile. Therefore, they try to arrange bouquets in the most prominent places in restaurants, cafes, and hotels. To some extent, the flower shop sells pleasant emotions, as if engaging in household magic, so its design should emphasize the beauty of the filling in order to enhance the positive effect. And happy and satisfied customers will automatically switch to the list of regular customers.
Conventional grocery or household stores decorate with additional decor, which stands out against the background of the products sold, thereby setting the style for the entire interior. And what should owners of flower shops or salons do, where the goods are the main decoration of the room? In this situation, it is necessary to resort to a professional design project, where the style of the store will play a major role. It will have to be repelled from it when choosing a gamut of colors, finishing materials and additional decorations, which for the most part will simultaneously also perform some useful functions. Flower shop design can be invented and implemented independently. Typically, such shops have a small area, where it is easier to implement the project. We will talk further about how to properly arrange and decorate a small oasis in a huge urban desert.
Content
The need to develop a design project
The need for a design project arises at the stage of developing a business plan. The total budget will include the cost of finishing materials, equipment, decorative elements. Without a project in which accurate measurements of the room are carried out, it cannot be said how much, for example, wood or plastic will be required to cover an accent wall. It is difficult to determine whether all the necessary equipment and filling will fit into the store if the zoning of the space and its layout are not thought out. In the end, you can not pick up decor without having an idea of the design direction that will be embodied in the interior. You can, of course, create a motley potpourri, but without understanding the design rules in fusion or eclectic style, it is difficult to get a really beautiful result. But interior design and shop windows are the main “bait” for buyers, part of the advertising campaign, which, in turn, is an important component of the marketing strategy. Without this, it is simply impossible to form a base of regular customers who will generate regular income and maintain an average check. After all, if the store is uncomfortable, would someone want to return to it when in the city a dime a dozen of similar "typical" shops. Therefore, a design project is not just needed, it is necessary to create a successful business in the field of trade.
Shop design features
When you design a flower shop, take into account a number of nuances that are directly related to the specifics of the product:
You should also decide on the "scale" of the store and the intended target audience for which the trade will be oriented. This is useful when choosing a design style. Given the specialization, three types of outlets are distinguished: a small shop, a medium-sized shop (pavilion), a salon or a boutique.
Stylistic directions
When choosing a store’s style, only its specificity imposes restrictions. You always need to focus on the client. Among the popular directions, the following styles are noted:
Of course, the interior can be decorated in other stylistic decisions: ethnic, Scandinavian, colonial, Biedermeier, pop art, avant-garde, minimalism.
Lighting system
When selecting lighting fixtures, the spectral composition of bulbs is primarily paid attention to. Preference is given to the blue, red or orange range, which is ideal for plants. Remember that in winter, when the sun is not enough, it will have to be compensated by artificial lighting, so it must reach the farthest corners of the store so that not one of its green inhabitants feel left out. As an option, special phytolamps are purchased that are specially designed for heating delicate plants. Also, devices must have minimal infrared radiation, that is, do not “heat” the air. With the help of decorative lighting, the most successful, accent bouquets and compositions are surely emphasized. This solution is not necessary for plants, but for the interior of the store. The showcase is additionally equipped with LED backlight.
Color spectrum
Flowers themselves have powerful energy, and due to bright colors they bring the necessary variety to the palette. To make the content play even brighter in the store, you should choose neutral tones for the background.For this, black, gray, white, brown, dark purple, saturated blue and pastel shades are suitable. To add charm to the store, use silver and gold. The first option approaches minimalism, hi-tech and modern style. Gold will look appropriate in the classical direction, Rococo, Baroque and Empire. Bronze and brass harmonize with retro, steampunk or vintage style.
The choice of finishing materials
In finishing materials, preference is given to natural options. So it was conceived by nature itself: flowers look best against the backdrop of the landscape, and indoors, stone and wood shade their beauty. To finish the floor, it is preferable to choose a durable material. It can be ceramic tile, stone or brick. The latter is suitable for ethnic design in the Spanish or Italian style. If the store is budgetary and you need to save money, then choose linoleum with a natural pattern. The ceiling is plastered, painted, covered with drywall. In more expensive embodiments, a tension web is used. The walls are finished with solid wood, its imitation in the form of tiles or panels, masonry or brickwork, PVC. The choice of material depends on the style. Natural stone and brick will take root in a flower shop best of all, which at the same time can become a problem if winters are severe, and the heating in the room leaves much to be desired.
Necessary equipment and its location
The standard furniture set of the flower shop includes racks, shelves, display cases and a counter. However, the expectation of bouquets for customers can also be brightened up by equipping the room with a small corner sofa and a coffee table. Such a solution is not suitable for tiny shops, but it is quite easy to translate into salons with an average area. As for special equipment, the following units are included in this set:
As for shelving, they are chosen on the basis of spaciousness. In this regard, the "roller coaster" and "pyramids" are considered the best solution. The first are installed against the walls, and the second are designed for a central location.
We pay special attention to the showcase and facade
The showcase is the main advertising tool of the store. You do not need to completely force it into pots and vases with all kinds of flowers and compositions. You should choose only the best or rare of the assortment and present these products as a tempting offer. The original solution for the "light" styles (shabby chic, provence, rustic, ethnic) will be the location of a picturesque composition of soaring watering cans and decorated flower pots in which the flowers are placed. They complete the design with dishes, wooden caskets, wicker baskets, wrought-iron chests. In more strict styles, it is recommended to create an unobtrusive perspective with the help of mirrors that decorate the walls. They will increase the assortment and fascinate customers. Be sure to add related products to the colors, if any. For example, when florists are simultaneously packing gifts, samples of the best gift boxes are displayed on a display window. And, of course, a sign. The name of the store, the font in which it is written, must comply with the general stylistic concept.
Conclusion
The flower shop creates the mood for its customers. Previously, researchers mistakenly believed that a person's bouquets are associated exclusively with the holidays, and hence positive emotions. But it turned out that the very appearance of plants has a beneficial effect on mood, causing an involuntary and sincere smile. Therefore, they try to arrange bouquets in the most prominent places in restaurants, cafes, and hotels. To some extent, the flower shop sells pleasant emotions, as if engaging in household magic, so its design should emphasize the beauty of the filling in order to enhance the positive effect. And happy and satisfied customers will automatically switch to the list of regular customers.